Custom Furniture
Initially, custom furniture may seem to be a large or unnecessary expense, but restaurant owners should be aware of its potential impact on business performance. By prioritizing a bespoke dining experience, custom furniture more than returns the initial expense with higher customer satisfaction and more repeat business.
Loyal customers return for customized dining experiences with a standout style and a focus on the customer’s comfort. As you reconceive your restaurant’s design, consider how custom furniture can make your business stand out against the competition.
Communicate a Clear Style
Creating a restaurant with a clear style requires intuitive interior design. One design, color, or material may communicate an intended style that will drastically differ from another. The combination of these elements can tell a visual story.
For a restaurant that intends to evoke a laid-back country style, custom furniture can focus on comfort and warmth. Wooden designs inspired by Shaker templates, including high-back chairs and plush upholstery, could help the restaurant put branding at the forefront of the customer’s perception.
By contrast, a modern style may call for metal designs – tables with sharp profiles and décor that focuses on clean lines. Glamorous dining calls for something completely different, such as lacquered wooden furniture in a regency style and a conscious use of glossy colors. The goal of all custom furniture is to help customers understand your restaurant’s vision by experiencing it.
With so many potential factors and variations, it can be difficult to match the stylistic vision to the furniture. Many restaurant owners end up compromising their vision to match the furniture they have available.
Custom furniture designers can help restaurant owners and decorators evoke the style with tailored designs, giving customers a consistent experience that they’ll enjoy and remember over the more generic competition.
Consider the CX
CX is a design term for “customer experience.” It’s as relevant to restaurant furniture design as to program interfaces because the principle is the same: customers interact with product spaces based on predictable behaviors. A designer’s job is to plan for the customer experience based on these interactions.
For example, many restaurants balance an open central dining space with satellite dining areas. They are often separated by family-style booths that branch off into single tables. This space-conscious design choice often needs to account for noise production, where the booths bother the tables and create an unpleasant impression of crowding.
Savvy designers are able to create custom dividers that partially contain the atmosphere to each dining section. The impression of having multiple, smaller dining areas can enhance the satisfaction of customers by encouraging intimacy. Noise control is just one aspect of custom furniture design that zeroes in on the customer experience using comfort-first designs.
Work on Ergonomics
Previously, restaurants resorted to non-ergonomic chair designs, often to save money. Yet, in today’s competitive market, comfort offers a convincing reason for customers to leave their homes and pay rising prices at restaurants. Ergonomic custom furniture helps guests savor their experience and according to studies in customer ergonomics, it can even make them enjoy their meals more.
In the age of social media shares, a particularly fulfilling experience will get organic engagement that money simply can’t buy. Comfortable, unique experiences spread the word about how your restaurant is a positive place to relax and spend some hard-earned money.
Today’s customers notice when you go the extra mile with bespoke designs that make their backs and legs feel good, which makes them feel good. Balancing comfort and practicality using common sense ergonomics is a recipe for repeat visitors in today’s competitive restaurant space.
Send the Right Message
According to McKinsey Research, 78% of customers are more likely to support a business that advocates sustainable living practices. Custom furniture offers restaurants an opportunity to demonstrate their devotion to the environment using sustainable, environmentally conscious designs.
Reclaimed wood and similar materials may come with scratches or scuffs, which communicates a commitment to reducing waste, supporting local artisans, and using green materials. In addition to considering the impact of furniture style on customer faction, modern restaurant owners should also consider the message.
By outwardly supporting the worldviews of modern customers, sustainable custom furniture can encourage diners to be more satisfied with their experience before they even receive their food.
Sixth Avenue Creates Commercial Furniture Tailored to Your Needs
At Sixth Avenue, our custom furniture artisans proudly offer unique furniture solutions for residential and business clients in the DC Metro area. We offer bespoke furniture designs that help restaurants attract and retain their target customers with comfort and style.
Customer satisfaction is our top priority. We take great pride in our designs, our materials, and our ability to exceed customer expectations with furniture pieces customized for their spaces.
Contact the team at Sixth Avenue Custom to learn more about how we can elevate your business with unique furniture creations tailored to your needs. You supply the vision – our artisans will take it from there.
